Fourth of July is almost here. That means hyperlocal content is your best friend right now. Best glizzies, fireworks spots, local events – this is the week your market knowledge becomes your content strategy. Let’s get into it!
Social Media Templates
Jobs I Had Before I was a Real Estate Agent (Reel)
🎯 How To
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Open and Customize the template: Jobs I Had Before I was a Real Estate Agent (Reel)
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Fill in the
[JOB]placeholders with 3 to 5 real jobs you had before real estate, and next to each one add the[LESSON]it secretly taught you that you use with clients now. Use the lesson starters in the template if you get stuck. Add your agent or team logo in the logo placeholder if you want the post to feel more branded. -
Pick one hook line for the first 3 seconds, then record yourself saying the script beats: open, run your job list fast, hit the turn, and land the final line.
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“Every job I had before real estate was secretly training me for this one.”
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“POV: every weird job on my rĂ©sumĂ© was actually prep for selling homes.”
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“
[#]jobs before real estate. Every one of them mattered.”
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On each slide, swap add a photo or clip of you doing real estate work, or any clips at all that you want to showcase or highlight.
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Download slides from Canva and upload to social.
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Download the slide from your Canva template as an MP4 video.
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Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
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Copy and paste the CAPTION below (edit as needed!).
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Drop your first-ever job in the comments. I’ll go first.
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Publish on social.
Breaking News Template | 4th of July (Static Post)
🎯 How To
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Open and Customize the template: Breaking News Template | 4th of July (Static Post)
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Customize the cover page with your city, town, or market in the [CITY] or [Town] placeholder. Swap the headline to match the local update you want to share, whether it is a street closure, fireworks time change, event update, parking notice, traffic alert, or crowd advisory happening in your market over July 4th weekend.
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Change or swap the photos in the template with local images from your downtown area, event location, fireworks spot, parade route, beach, park, or any recognizable area your audience will know. You can use your own photos, screenshots from the event page, city website graphics, or neutral local B-roll that fits the update.
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Here are a few headline options you can use for local updates happening in your market or area this 4th of July:
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What to know before heading to [Event/Area] this July 4th weekend
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Parking, crowds, and closures expected near [Area/Event]
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Expect delays near [Street/Event/Area] this weekend
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[Event Name] moved to [New Time/Location]
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[City/Town] fireworks now happening at [New Time/Location]
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On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
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Download slides from Canva and upload to social.
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Download the slides from your Canva template as a PNG or JPEG file.
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Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
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Copy and paste the CAPTION below (edit as needed!).
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July 4th weekend update locals should know about in [Market].
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Publish on social.
Seller concessions (Tweet Style)
🎯 How To
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Open and Customize the template: Seller concessions (Tweet Style)
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Customize the cover page with the hook exactly as written or adjust the wording slightly to better match your voice. Since this is a tweet-style post, add your name and your handle/username in the placeholders on each page so the carousel looks like it is coming directly from you. Add your logo in the placeholder if you want it to feel more branded.
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Source: Redfin You can keep the source on the slide or in the caption. The goal is to make the stat feel credible and easy to share.
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On Slide 5, customize the local market slide with your own insight. This is the most important part because it turns a national stat into a local conversation. Replace [Market] with your city or area and add what you are actually seeing on the ground.
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On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
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Download slides from Canva and upload to social.
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Download the slides from your Canva template as a PNG or JPEG file.
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Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
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Copy and paste the CAPTION below (edit as needed!).
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Thankfully for buyers, the Covid frenzy days are over.
A few years ago we were competing against dozens of offers and had almost no negotiating power.
Today, more sellers are helping buyers get deals done. This means knowing what to negotiate matters more than ever…and who better to do that than ME.
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Publish on social.
Best Glizzy in [City] (Hyperlocal)
🎯 How To
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Open and Customize the template: Best Glizzy in [City] (Hyperlocal)
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Customize the cover page by replacing [RESTAURANT] with the name of the hot dog spot you want to feature and [CITY] with your market, neighborhood, or local area. Add your logo in the placeholder on the cover so the post feels branded and connected to you.
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Swap the background photo with a strong image of the hot dog, the restaurant, the food truck, the storefront, or a local photo that gives the post personality. This template works best when the image feels fun and slightly dramatic, like you are announcing very serious breaking news about something deeply unserious.
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On the second slide, replace [RESTAURANT] with the same local spot from the cover. Add a quick reason why it takes home the title. This can be your favorite order, a fun fact about the restaurant, how long it has been around, what locals love about it, or why it is worth stopping by.
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On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
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Download slides from Canva and upload to social.
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Download the slides from your Canva template as a PNG or JPEG file.
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Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
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Copy and paste the CAPTION below (edit as needed!).
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Gracing your timeline with the best (MARKET/AREA) Glizzy in honor of the 4th.Â
Do you agree with my pick?
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Publish on social.
Fourth of July Events in [Market] (Static Post)
🎯 How To
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Open and Customize the template: Fourth of July Events in [Market] (Static Post)
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Replace the [Market] with your city, town, neighborhood, or local area. Add your logo in the placeholder so the post feels branded and connected to you as the local real estate agent sharing the update.
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Update the template with Fourth of July events happening around your market. Add the event name, and a quick why or detail.
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If you have more than three events, keep the best ones on the static post and add the rest in the caption. Don’t overcrowd the graphic. The point is to make it easy to read, save, and send.
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Swap the photo or background with something local and seasonal, like fireworks, a downtown street, park, beach, parade, festival crowd, American flags, or a recognizable landmark from your market.
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On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
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Download slides from Canva and upload to social.
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Download the slides from your Canva template as a PNG or JPEG file.
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Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
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Copy and paste the CAPTION below (edit as needed!).
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Fourth of July events happening around [Market] 🇺🇸
Here are a few local events to know before the weekend
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Publish on social.
Top Spots to Watch Fireworks in [Market] | 4th of July (Carousel)
🎯 How To
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Open and Customize the template: Top Spots to Watch Fireworks in [Market] | 4th of July (Carousel)
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Customize the cover page by replacing [Market] with your city, town, or local area. Add your logo in the placeholder on the cover page, if you want the post to feel more branded. Use a fireworks photo, skyline shot, local landmark, beach, park, downtown area, or patriotic background that feels recognizable to your market.
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Update each fireworks spot with real local locations people in your market would actually go to. Add the name of each location, the start time, and a short “Best for” note to make the post more useful.
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If you want to feature more than three locations, duplicate the slide and add more spots. You can also swap the photos throughout the carousel to match each location or use one strong local image style across the whole post to keep it clean and cohesive.
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On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
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Download slides from Canva and upload to social.
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Download the slides from your Canva template as a PNG or JPEG file.
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Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
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Copy and paste the CAPTION below (edit as needed!).
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My top local spots to watch the fireworks this July 4th weekend 🎆
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Publish on social.
Video Scripts
📹 VIDEO SCRIPT 1: America’s 250th in [Market]
🎯 How To
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Copy and paste the example video script below in your preferred working doc.
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Edit as needed for your market and audience.
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Record the video and post on social.
Hook:
America turns 250 this year.
That is a once-in-a-lifetime Fourth of July.
So if you live in [CITY/TOWN NAME], here is exactly how I’d spend it.
Body:
Start your morning at [MORNING TRADITION, your town’s main parade or flag raising].
Get there early and grab a spot along [MAIN STREET OR SPECIFIC STREET NAME].
Then post up for breakfast at [BREAKFAST OR COFFEE SPOT, your favorite local one, not a chain].
[ONE SPECIFIC DETAIL, e.g. they run a red, white and blue special all weekend].
A small-town Fourth just hits different, and that is how you actually start it.
By the afternoon, get to [PARK OR LAKE, your best spot to cool off and gather].
This is where the whole town ends up, and honestly, this is the part you move here for.
[ONE SPECIFIC DETAIL, e.g. shade, water, and room to actually spread out].
Claim your spot, and do not skip the food at [FOOD SPOT, the one that does it right].
[SIGNATURE DETAIL, e.g. the brisket sells out by three, so go early].
Then for the fireworks, skip the packed main lot.
The real move is [FIREWORKS SPOT, your best-kept vantage point].
[ONE SPECIFIC DETAIL, e.g. you get the whole sky and you’re five minutes from home].
And when they go off this year, take a second.
250 years. Right here in [CITY/TOWN NAME].
CTA:
Send this to whoever you’re spending the Fourth with, so nobody’s left scrambling for a plan.
đź“ą VIDEO SCRIPT 2: 46% of Home Sellers Gave Concessions to Buyers in May Â
🎯 How To
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Copy and paste the example video script below in your preferred working doc.
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Edit as needed for your market and audience.
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Record the video and post on social.
Source: Redfin
Hook:
Almost half of home sellers just handed money back to their buyer.
46% of them. The highest on record for this time of year.
Body:
Here’s what’s actually going on.
In May, almost half of home sellers gave their buyer a concession.
46%. The highest on record for this time of year.
A concession means the seller helped cover some type of cost at closing. This could be closing costs, repairs, even buying your rate down.
Not only that, but one in seven sellers gave a concession and dropped their price. Also a record.
Right now there are more sellers than buyers, so sellers are willing to give more in order to get their homes sold.Â
Here in [CITY/TOWN NAME], we’re seeing [LOCAL TREND, e.g. homes sitting longer, more price cuts, sellers offering to cover closing costs].
That is leverage. Most buyers just don’t realize they have it yet.
CTA:
Send this to someone who paused their home search. Right now, they might have more pull than they think.
Email 1: 4th of July Weekend Game Plan
🎯 How To
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Copy and paste the email script below in your preferred working doc.
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Compile a list of events, fireworks and deals happenings in your market over 4th of July weekend.
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Personalize the sign-off and send to your database.
Subject: Your 4th of July Weekend Game Plan
Body of email:Â
4th of July is almost here… which means one thing: There will be celebrations ALL weekend long.
Here’s your cheat sheet to everything in [Market].
FIREWORKS SHOWS
Friday, July 3rd
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[Location 1] | 9:00 PM – Best view is from [park/lawn area].
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[Location 2] | 9:15 PM – Synchronized to music on 98.3 FM. Bring chairs and tune in.
Saturday, July 4th
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[Location 3] | 8:45 PM – Post-game fireworks after the [minor league baseball game]. Family-friendly and easy parking.
Sunday, July 5th
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[Location 4] | 9:00 PM – “Fireworks on the Lake” with boat access and food trucks lining the waterfront.
FAMILY-FRIENDLY EVENTS
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Freedom Fest at [Local Park]
Friday–Sunday, 12–6 PM daily
Petting zoo, face painting, inflatables, and old-school sack races.
(Plus a cooling mist tent. You’ll thank us later.) -
July 4th Kids Parade
Friday, 9:30 AM | [Downtown Street]
Let the kids decorate their bikes and scooters and join the mini procession. -
Library Lawn Story Time + Crafts
Saturday, 11 AM–1 PM | [Local Library Lawn]
Red, white & blue paper rockets, popsicle flags, and more hands-on fun.
LIVE MUSIC & FESTIVITIES
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Patriotic Pops Concert – [Venue Name]
Friday, 7 PM
An outdoor symphony performance with all the classics and crowd favorites. BYO lawn blanket. -
Red, White & Brews Festival
Saturday, 2–9 PM | [Local Brewery or Venue]
Craft beer tasting, local food vendors, live bands, and lawn games for the grownups. -
Sunday Chill Out: Backyard BBQ Vibes at [Coffee Shop/Bar with Patio]
All day Sunday, DJ starts at 3 PM
Laid-back, no-fuss, cold drinks and good tunes.
BONUS: 4TH OF JULY WEEKEND DEALS
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[Local Diner]: Free ice cream with any burger
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[Pizza Place]: $17.76 large pizza special (yes, really)
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[Local Kids Shop]: 20% off anything red, white, or blue
Email 2: Seller Concessions
🎯 How To
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Copy and paste the email script below in your preferred working doc.
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Edit as needed for your market.
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Personalize the sign-off and send to buyers in your database.
Sources: Redfin
Subject: Nearly half of sellers are sweetening the deal
Preview: …what it means for buyers
Body of email:
Hi [First Name],
In May, sellers gave concessions to buyers in 46.2% of home sales across the country. That’s the highest share recorded for May.
Most buyers know concessions exist. What’s less obvious is which one to ask for… because the right answer depends entirely on your situation.
There are three main types:
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Closing cost credit: The seller covers some or all of your closing costs upfront. If cash is tight, this can be a big help.
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Rate buydown: The seller pays to lower your interest rate, which lowers your monthly payment. If the monthly number is what’s keeping you on the sidelines, this one can move the math more than a price drop.
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Repair credit: The seller gives you money for repairs instead of fixing things themselves. You get to choose the contractor and control the outcome.
These aren’t mutually exclusive either. In May, roughly 1 in 7 homes sold came with both a price drop and a concession on top of it.
If you’re starting your home search, be sure to keep these in mind. I’ve seen concessions make a huge difference for buyers long term.Â
Best,
[Your Name]
Blog
🎯 How To
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Copy and paste the blog below into your preferred working doc.
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Replace everything in [BRACKETS] with your local info. Adjust the tone as needed to match your brand.
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⬇️ Download the BLOG IMAGE HERE (3 options)
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Upload to your website (meta description, keywords and title options included below).
Sources: Redfin
Meta Description: Sellers gave concessions in 46% of U.S. home sales in May 2026, the highest May share on record. Here’s what buyers in [Your Market] can ask for right now.
Keywords: seller concessions, buyer leverage, closing cost assistance, mortgage rate buydown, repair credits, [Your Market] real estate, buyer’s market 2026, home buying negotiation, seller credits, buyer incentives [Your Market]
Title ideas:
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Nearly Half of Home Sellers Are Giving Concessions Right Now. Here’s What to Ask For.
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Sellers Are Offering More Than Ever in 2026. Here’s What it Means for Buyers.
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46% of Sellers Gave Concessions in May. Here’s What That Means for Buyers
According to new Redfin research, home buyers have more negotiating power than they’ve had in years.Â
Last month, sellers gave concessions to buyers in 46.2% of all U.S. home sales. That’s the highest share for May that Redfin has ever recorded. Nearly half of all sellers are sweetening the deal for buyers to get their homes sold.Â
But just knowing concessions are happening more frequently doesn’t help you much if you don’t know why they’re happening or what kinds of concessions you can ask for.Â
That’s what I’m diving into today.Â
What a Seller Concession Actually Is
A seller concession is something a seller offers to help reduce what it costs you to buy their home. These typically fall into three categories:
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Repair credits: The seller gives you money to cover repairs instead of fixing them before closing.
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Closing cost contributions: The seller covers some or all of your closing costs, which can add up to thousands of dollars.
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Mortgage rate buydowns: The seller pays to temporarily or permanently lower your interest rate, reducing your monthly payment.
It goes without saying that any concessions should be in writing, clearly spelled out in the agreement.Â
Another detail to remember: Redfin’s data on concessions doesn’t include list price reductions or negotiated price drops. Concessions are a separate category on top of price.Â
Just because a seller insists their price is as low as they’re willing to go doesn’t mean they’re not open to concessions that could make the deal more affordable to the buyer.Â
Why Sellers Are Offering Concessions Right Now
Buyers have leverage right now, and sellers know it.
There are currently 47% more home sellers than buyers in the U.S. Mortgage rates and home prices are still historically high, and a lot of would-be buyers are sitting on the sidelines because of broader economic uncertainty, including concerns around inflation, job security, and the economic ripple effects of the Iran war.Â
With demand soft and listings increasing in many markets, sellers are competing for a shrinking pool of buyers.
***Optional: Sun Belt markets are feeling this more than most. Cities like Nashville and Phoenix built aggressively during the pandemic homebuying boom and are now sitting on excess inventory. Rising insurance costs and HOA fees tied to climate risk have made those markets even harder for sellers to move homes in.
[*** Agent note: If [Your Market] is a buyer’s market or has seen concession rates rise, add a sentence or two here connecting this national context to what you’re seeing locally. A local observation will carry more weight than the national stat alone. ***]
What Buyers Can Realistically Ask For
Knowing concessions exist is an advantage, but knowing what to request is where this gets useful.Â
The three concession types are not mutually exclusive, by the way. Redfin found 15.7% of home sales in May included both a concession and a price drop, up from 12.8% a year earlier, the highest May share on record for that combination.Â
Put another way, roughly 1 in 7 homes that sold last month came with both. So, not a slam dunk, but it could be very much worth looking into.Â
Here’s how to think about which concession to prioritize:
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If cash is tight at closing, ask for closing cost contributions. This keeps more money in your pocket on day one.
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If your monthly payment is the sticking point, ask for a rate buydown. Even a small reduction in your rate can lower your payment by a meaningful amount over the life of the loan.
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If the home needs work, ask for a repair credit. You’ll have more control over the outcome and can apply the credit toward contractors you choose.
Asking for a combination is reasonable in this market. A good agent will help you figure out what’s worth pushing for based on the specific home and seller situation.
[*** Agent note: Insert local concession rate data here if you have it. If your market is one of the metros Redfin tracked, pull that figure. If not, note what you’re seeing anecdotally in your transactions. ***]
How to Use This in [Your Market] Right Now
If you’re under contract or about to make an offer, this is the conversation to have with your agent before you finalize your ask. The national numbers give you useful context, and what’s happening in [Your Market] right now will shape what’s actually achievable in your negotiation.
If you’re still early in your search, this is a good moment to get clear on what a concession would mean for your specific finances. A rate buydown might do more for you than a price drop.Â
Every situation is different, and getting that clarity now means you’re not figuring it out on the fly when you find the right home.