Content Drop – 2026-07-24

“I Need…” Featured Listing (Carousel)

🎯 How To

1. Open and Customize the template: “I Need…” Featured Listing (Carousel)
   • Customize the slides with photos from your listing that best match each “I need…” statement. Instead of over-explaining the home, choose images that show the feeling behind the feature: water, space, privacy, room to gather, and quiet.
   • Add your handle or username in the placeholder on each slide.
   • Customize each slide based on the strongest features of the home. You can swap the order, change the second line, or add more slides if the listing has more moments worth showing.
   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
2. Download slides from Canva and upload to social.
   • Download the slides from your Canva template as a PNG or JPEG file.
   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
3. Copy and paste the CAPTION below (edit as needed!).
   • Most people don’t start their home search by saying, “I need 3 bedrooms and 2 bathrooms.”

     They start with a feeling. This house gives you a bunch.

4. Publish on social.

Inspiration: @casawaters

Gallup poll – Headline (Carousel)

🎯 How To

1. Open and Customize the template: Gallup poll – Headline (Carousel)
   • Customize the carousel with the Gallup data.
   • Add your logo in the placeholders on each slides.
   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
2. Download slides from Canva and upload to social.
   • Download the slides from your Canva template as a PNG or JPEG file.
   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
3. Copy and paste the CAPTION below (edit as needed!).
   • Americans have named it their favorite long-term investment for over a decade… and I’m lucky enough to be working in that industry!
4. Publish on social.

source: Gallup

Reasons to follow or unfollow me (Static)

🎯 How To

1. Open and Customize the template: Reasons to follow or unfollow me (Static)
   • Customize the static post with your own photo, handle, local market, and personality-based blurbs.
   • Replace @[yourhandle] with your actual social handle or username. Swap [Market] with your city, town, neighborhood, or local area.
   • Use a photo of yourself in the center so the post feels personal. This can be a casual headshot, listing photo, behind-the-scenes photo, office photo, neighborhood photo, or anything that feels like your real personality instead of a stiff branding shoot.
   • Update the text blurbs around the photo so they sound like you. Keep a mix of real estate value, local market insight, personality, and humor.
   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
2. Download slides from Canva and upload to social.
   • Download the slides from your Canva template as a PNG or JPEG file.
   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
3. Copy and paste the CAPTION below (edit as needed!).
   • Decision time. Follow me or unfollow me. This is what you’re going to get.
4. Publish on social.

Inspiration: @brock11johnson

National Chicken Wing Day Open House Bait (Carousel)

🎯 How To

1. Open and Customize the template: National Chicken Wing Day Open House Bait (Carousel)
   • Customize the carousel with your name, city, restaurant pick, and open house details. This post works because Slide 1 feels like a hyperlocal opinion post, then Slide 2 flips into an open house promo.
   • On Slide 1, replace the placeholders with your actual info. You can use one of these headline/cover options:
     • Luxury real estate agent [NAME] names [RESTAURANT] as best spot for chicken wings in [CITY]
     • [AGE]-year-old real estate agent declares [RESTAURANT] the best chicken wing spot in [CITY]
     • Unpopular opinion, [RESTAURANT] has the best wings in [CITY]
   • Use a photo that fits the headline. This could be a chicken wings photo, restaurant photo, food shot, or something that helps sell the joke.
   • Caption for Slide 1:

     In honor of National Chicken Wing Day, I’m officially declaring that [RESTAURANT] has the best chicken wings here in [CITY]. Hands down, they have the best [insert food item].

   • On Slide 2, reveal the joke and update it with your real open house details. Add your home or listing’s best photo on this slide. Use the strongest image you have, like the front exterior, kitchen, backyard, pool, living room, or any standout feature.
   • Slide 2 Caption:

     Traditional open house promos don’t work on Instagram anymore so you do what you gotta do. See you Sunday… unless you’ve contracted the stomach virus.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
2. Download slides from Canva and upload to social.
   • Download the slides from your Canva template as a PNG or JPEG file.
   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
3. Copy and paste the CAPTION below (edit as needed!).
   • In honor of National Chicken wing day, I’m officially declaring that (place/restaurant) has the best chicken wings here in (insert market). Hands down, they have the best (insert item).

     Debate me in the comments. Am I missing somewhere?

4. Publish on social.

Inspiration: @tatlondono

The Doctor was right (Static)

🎯 How To

1. Open and Customize the template: The Doctor was right (Static)
   • Customize the text message-style static post with your listing, market, best features, and social handle.
   • Update the “doctor response” bubble so it matches the listing or feature you want to promote. Keep it short, funny, and direct.
   • Example options:
     • You need a bigger house
     • You need better natural light
     • You need a backyard immediately
     • You need a kitchen that understands you
     • You need a home with a pool
     • You need more space and less chaos
   • Update the listing card with your market, property type, and best features. Swap the photo inside the listing card with your best property image. Use a strong interior, exterior, backyard, pool, kitchen, living room, or standout feature that makes the “doctor recommendation” feel obvious.
   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
2. Download slides from Canva and upload to social.
   • Download the slides from your Canva template as a PNG or JPEG file.
   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
3. Publish on social.

“Is Calling …” Listing Trend (Carousel)

🎯 How To

1. Open and Customize the template: “Is Calling …” Listing Trend (Carousel)
   • Customize each slide with photos that show the lifestyle around your listing. Add your logo, handle, or username in the template (optional).
   • Replace [Neighborhood] with the neighborhood, community, town, or area where the listing is located. Then update each slide with real local spots and listing photos that match the “is calling” prompt.
   • Use neighborhood lifestyle photos like the entry sign, charming streets, local landmarks, nearby coffee shops, farmers markets, restaurants, parks, trails, beaches, waterfront views, or anything that helps people picture what it feels like to live there.
   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.
2. Download slides from Canva and upload to social.
   • Download the slides from your Canva template as a PNG or JPEG file.
   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.
3. Copy and paste the CAPTION below (edit as needed!).
   • Are you picking up this call?
4. Publish on social.

Inspiration: @americanair