Content Drop – 2026-08-28

by | Aug 29, 2026 | Content Drop

September 1 is almost here, and you know what that means: fall, football, pumpkin spice everything, and the unofficial start of the final sprint of the year.

While everyone else is settling into fall routines, BAMx members are getting to work. This week’s drop is packed with fresh content to help you stay visible, start conversations, and build momentum heading into the first week of September.

Now, on to this week’s content drop. For the full posting calendar, check out this week’s Content Playbook. 

Or dive in below:

Social Media Templates

  • Real Estate Advice I’d Only Give After 6 Martinis (Carousel)

  • Cancellations Hit a 3-Year High – Market (Carousel)

  • The [Market] Fall Events I’d Send to Clients Who Just Moved Here (Carousel)

  • Homeowners Insurance Policy Review (Carousel)

  • Hyperlocal/Business Breaking News Template (Static Post)

  • For anyone in [City] who wants their coffee with a view – Listing Post (Carousel)

Email + Blog

  • Email: A 5-minute check that could save you money

  • Blog: Yearly Homeowners Insurance Reminder

Social Media Templates
Social Media Templates

Listing Highlight (Reel/Story) Option 1

🎯 How To

  1. Open and Customize the template: Listing Highlight (Reel/Story) Option 1

    • Customize the reel by adding an aerial clip of the view on the bottom part of the design. On the upper part, add a photo of the view that best highlights the scenery, location, or surrounding lifestyle.

    • In the circle placeholder, add a property image, ideally an exterior photo of the home, to keep a little suspense around the listing while still tying the view back to the property.

    • Edit the text to match the property you are promoting. Keep it short and hooky by focusing on the view, what the home is near, or what makes the location feel special.

  2. Download slide from Canva and upload to social.

    • Download the slide from your Canva template as an MP4 video.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Publish on social.

Listing Highlight (Multi-photo Collage) Option 2

🎯 How To

  1. Open and Customize the template: Listing Highlight (Multi-photo Collage) Option 2

    • Customize the template and add your own photos, text, or design elements to match your brand and style.

    • Pro tip: Make sure the visual elements flow smoothly from one side to the next so the full carousel feels connected when people swipe.

  2. Download slides from Canva and upload to social.

    • Download your final design from Canva as a high-quality PNG.

    • Open a new Canva file sized 1080 x 1350 px using the 4:5 ratio.

    • Go to the Apps section in Canva and search for: Image Splitter

    • Upload your long horizontal design into the Image Splitter app.

    • Split it into 7 slides.

      Select: split into 7 vertical parts

    • Canva will generate each section as a separate image. Add each image to its own page in your new 1080 x 1350 file in the correct order.

    • Once everything looks right, download your carousel as a PNG or JPG file.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Publish on social.

My Summer in Review (Carousel)

🎯 How To

  1. Open and Customize the template: My Summer in Review (Carousel)

    • Customize the cover page by replacing [Market] with your city, town, neighborhood, or local area. Add your logo in the placeholder on the cover so the carousel feels branded and connected to you.

    • Swap the cover photo with a summer image that fits your market or personal brand. On the following slides, replace the photo placeholders with your own summer photos, listing photos, local shots, travel photos, client moments, events, restaurants, open houses, pets, friends, family, or community moments. This carousel should feel like a visual recap.

    • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

  2. Download slides from Canva and upload to social.

    • Download the slides from your Canva template as a PNG or JPEG file.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Copy and paste the CAPTION below (edit as needed!).

    • What summer looked like as a real estate agent in [Market]

  4. Publish on social.

2 Truths and a Lie Trend (Carousel)

🎯 How To

  1. Open and Customize the template: 2 Truths and a Lie Trend (Carousel)

    • Customize the carousel with three statements about yourself. Two should be true, and one should be fake. We added some suggestions in the description that you can use if you need ideas.

    • replace the placeholders with your own statements. Try to make at least one of them about real estate so the post connects back to your business, but mix in personal details so it still feels fun.

    • Statement Ideas

      • Real Estate Statement Options

        • I got my real estate license right out of college.

        • Real estate was my first job out of college.

        • I got my real estate license at 21.

        • I’ve been in real estate for [X] years.

        • I’ve sold [X] homes in the last two years.

        • I’ve sold over [X] homes.

        • I bought my first home before I became an agent.

        • I almost quit real estate in my first year.

        • My first closing was in [city/neighborhood].

        • I once showed [X] homes in one day.

      • Personal Statement Options

        • I used to work as a [job] before real estate.

        • I’ve lived in [X] different states.

        • I’ve visited [X] countries.

        • I speak [X] languages.

        • I played a Division I sport.

        • I’ve run a marathon.

        • I’ve never had a cup of coffee.

        • I met my spouse on a dating app.

        • I was born in another country.

        • I have three hole-in-ones.

        • I’m afraid of [unexpected thing].

        • I can’t cook, but I can negotiate repairs.

    • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

  2. Download slides from Canva and upload to social.

    • Download the slides from your Canva template as a PNG or JPEG file.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Copy and paste the CAPTION below (edit as needed!).

    • Ok, guess the lie in the comments.

  4. Publish on social.

80% Buyer’s Markets – But What About [Market] (Carousel)

🎯 How To

  1. Open and Customize the template: 80% Buyer’s Markets – But What About [Market] (Carousel)

    • Customize each tweet-style slide with your market, local data, and your name/handle if the template includes those placeholders. This carousel works best when it feels like a clean market thread: one big stat, one local breakdown, and one clear takeaway.

    • Pull your local data from your MLS, local association, brokerage market report, Altos, Realtor.com, Redfin, or another trusted housing source. Make sure the national source and local source are included either on the slides or in the caption.

    • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

  2. Download slides from Canva and upload to social.

    • Download the slides from your Canva template as a PNG or JPEG file.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Copy and paste the CAPTION below (edit as needed!).

    • You’ve seen the headlines. But the U.S. housing market is not the () housing market.

      Here’s the difference…

  4. Publish on social.

National Dog Day in [Market] (Carousel)

🎯 How To

  1. Open and Customize the template: National Dog Day in [Market] (Carousel)

    • Customize the cover by replacing [Market] with your city, town, neighborhood, or local area. On the following slides, replace each placeholder with local dog-friendly recommendations in your market. Keep the copy short, specific, and actually useful.

      • Other Hook Options:

        • If your dog is basically your child, here are 3 places in [CITY] you can bring them this weekend in (LOCAL SPOT)

        • If you’re a dog mom in [CITY], consider this your weekend itinerary

        • If you’re a dog dad in [CITY], consider this your weekend itinerary

        • If you’re dog goes everywhere you do, here are some of my go-to spots in [CITY]

    • Swap the photos on each slide with visuals that match the recommendation. Use your own photos when possible so the post feels local and personal.

    • Double-check pet policies before posting. Make sure the patio, coffee shop, park, brewery, or store is actually dog-friendly, and note any leash rules, patio-only restrictions, seasonal hours, or reservation details if needed.

    • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

  2. Download slides from Canva and upload to social.

    • Download the slides from your Canva template as a PNG or JPEG file.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Copy and paste the CAPTION below (edit as needed!).

    • In honor of National Dog day (which I bet you didn’t know was today), here are some of my favorite spots to take my dog (insert name).

  4. Publish on social.

Hyperlocal/Business Breaking News Template (Static Post)

🎯 How To

  1. Open and Customize the template: Hyperlocal/Business Breaking News Template (Static Post)

    • We have provided template options you can use, either for a new business opening in your local area or for a local development update.

    • Be sure to update all necessary placeholders like the [CITY], [NEIGHBORHOOD], [BUSINESS NAME], [SOURCE], [PROJECT NAME], and any other local details so the post feels accurate, relevant, and specific to your market.

    • For the visual, use a local image, storefront rendering, business logo if allowed, map screenshot, or a generic illustrated placeholder in the circle.

    • If you’re not sure what local updates to feature, you can use the Hyperlocal Content AI Tool at hyperlocalcontent.ai to find local news, new stores opening, development updates, and other market-specific stories worth posting about. Then, generate a script to record a green screen or fill in the carousel template for a static post.

    • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

  2. Download slides from Canva and upload to social.

    • Download the slides from your Canva template as a PNG or JPEG file.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Publish on social.

Basic Human Needs Trend – Hyperlocal Version (Reel/Story)

🎯 How To

  1. Open and Customize the template: Basic Human Needs Trend – Hyperlocal Version (Reel/Story)

    • Customize the reel with your own local restaurant recommendation. This trend works because it starts broad and obvious, then lands on a specific hyperlocal food take.

    • Replace [menu item] with a specific food or drink people in your market would know or want to try. Replace [Restaurant Name] with a local restaurant, coffee shop, bakery, deli, food truck, taco spot, burger place, or neighborhood favorite.

    • Add a short clip or photo of the food/menu item. This can be your own video, a photo from your camera roll, a quick shot of the menu item, the restaurant exterior, the table spread, or a casual clip of you picking it up.

    • Use the current audio added in Canva, or add any trending audio directly on Instagram before posting.

  2. Download slides from Canva and upload to social.

    • Download the slide from your Canva template as an MP4 video.

    • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

  3. Copy and paste the CAPTION below (edit as needed!).

    • Actually can’t live without (insert hyperlocal food item). *Tag the restaurant

  4. Publish on social.

Email
Email: 7 signs a home might be negotiable

🎯 How To

  1. Copy and paste the email script below in your preferred working doc.

  2. Edit as needed for your market.

  3. Be prepared to reply to anyone who responds.

  4. Personalize the sign-off and send to buyers in your database.

Sources: Redfin, BAM

Subject: 7 signs a home might be negotiable

Body of email: 

Hey [First Name],

A quick market update worth knowing:

In July, there were nearly 1.46 million sellers in the U.S. and fewer than 967,000 buyers. That gap, almost half a million people, means buyers who are still in the market right now have more negotiating power.

Of course, not every seller is willing to negotiate. The key is knowing which ones are.

If I’m helping a buyer evaluate a home, these are 7 things that immediately get my attention:

  1. It’s been sitting longer than similar homes nearby

  2. The price has already been reduced (especially if it’s happened more than once)

  3. It went pending…and came back on the market

  4. It needs obvious repairs or updates

  5. There are several similar homes for sale nearby

  6. The seller already moved out

  7. The listing has had very little buyer activity

None of these automatically mean a seller will take a lower offer.

But when several show up on the same property, I start asking more questions.

Is there a home you’ve been watching but haven’t made a move on? Send me the address. I’ll take a look at the listing history and tell you if I see any signs of negotiating room.

Talk soon,
[Your Name]

Blog
Blog: 7 Clues You May Be Able to Negotiate

🎯 How To

  1. Copy and paste the blog below into your preferred working doc.

  2. OPTIONAL: Add a CTA to sign up for your weekly “Deal of the Week” newsletter at the end of section #1.

  3. Edit as needed for your market. Adjust the tone as needed to match your brand.

  4. ⬇️ Download the BLOG IMAGE HERE (3 options)

  5. Upload to your website (meta description, keywords and title options included below).

Sources: Redfin, BAM

Meta Description: Learn seven signs that a home seller may be willing to negotiate on price, closing costs, repairs, mortgage rate buydowns and other terms.

Keywords: home seller negotiation, homebuyer negotiating power, signs a seller is motivated, how to negotiate a home price, buyer leverage, seller concessions, closing cost assistance, mortgage rate buydown, home inspection credits, buying a home in 2026

Title ideas:

  • 7 Signs a Home Seller May Be Ready to Negotiate

  • Want a Better Deal on a Home? Look for These 7 Signs

  • How to Know When You Have the Upper Hand as a Homebuyer

  • 7 Clues You May Be Able to Negotiate a Better Home Price

In July, the number of U.S. homebuyers hit a new low at 966,752, according to Redfin. 

Meanwhile, nearly 1.46 million sellers were in the market. That means sellers outnumbered buyers by nearly half a million people.

Which means buyers still in the market are facing less competition for available homes, creating real negotiating power with motivated sellers. 

In fact, nearly 80% of the largest U.S. metros (39 out of 49) are buyer’s markets. 

But real estate is local, and not every seller will be willing to make a deal. So how can you tell when you may have leverage on a particular home?

National trends provide context, but the clearest clues are often hiding inside the listing itself. Here are seven signs that a seller may be ready to negotiate, and how you can use that opportunity.

#1: The Home Has Been on the Market Longer Than Similar Properties

The longer a home sits on the market, the more motivated a seller may become.

A seller who expected to receive an offer within the first few weeks may become more flexible after watching nearby homes sell while their listing remains available.

That doesn’t automatically mean something is wrong with the property. The home may have been overpriced, poorly marketed or listed at an inconvenient time.

Compare its days on market with similar homes in the area. If the typical home sells in 20 days and this one has been available for 60, the seller may be more open to discussing the price or terms.

**[OPTIONAL: Add a CTA to sign up for your “Deal of the Week” newsletter, if you have one.]

#2: The Seller Recently Reduced the Price

A price reduction is one of the clearest signs that a seller’s original expectations have changed.

One reduction may simply be a market correction. Multiple reductions can indicate that the seller is becoming increasingly motivated to attract an offer.

Pay attention to:

  • How much the price was reduced

  • How long the home was listed before the reduction

  • Whether there have been multiple reductions

  • How the current price compares with recent nearby sales

A price reduction doesn’t guarantee the seller will accept a low ball offer. However, it can create an opening to make an offer supported by local sales data.

#3: The Listing Fell Out of Contract

When a pending sale falls apart and the home returns to the market, the seller may be especially ready to negotiate.

They have already gone through the process of accepting an offer, completing paperwork and preparing for a move. Starting over can be frustrating and may disrupt their timeline.

Before making an offer, ask your agent if they are able to find out why the previous contract ended. It could have been caused by the buyer’s financing, an inspection issue, an appraisal problem or another complication.

If the issue was unrelated to the property—or is something you are prepared to address—you may be in a stronger negotiating position.

#4: The Home Needs Repairs or Updates

A home that needs work can create more negotiating opportunities, especially when nearby move-in-ready homes are available.

Outdated kitchens, aging systems, worn flooring or obvious repairs may discourage buyers who don’t want to take on a project. That smaller buyer pool can give you more room to negotiate.

Depending on the home and your financing, you could ask the seller to:

  • Lower the purchase price

  • Complete certain repairs

  • Provide a credit at closing

  • Contribute toward your closing costs

Before deciding what to request, get estimates for any significant work. A cosmetic project may be manageable, while an expensive structural or mechanical issue could change whether the home makes financial sense.

#5: Several Similar Homes Are for Sale Nearby

More choices generally give buyers more leverage.

If several comparable homes are available in the same neighborhood or price range, sellers have to compete for your offer. That can make them more willing to adjust the price or offer better terms.

Compare each home’s:

  • Asking price

  • Condition and updates

  • Days on market

  • Recent price changes

  • Property taxes and fees

  • Included features

Letting a seller know that you are considering other comparable properties can strengthen your position, especially if their home has been available longer than the alternatives.

#6: The Seller Has Already Moved

A vacant home may indicate that the seller is carrying costs for a property they no longer use.

Mortgage payments, insurance, taxes, utilities and maintenance can add up. If the seller has also purchased another home, they may be managing two sets of housing expenses.

This doesn’t mean you should assume the seller is desperate. But their timeline and carrying costs may matter as much as the final purchase price.

A clean offer with reliable financing and a convenient closing date could be especially attractive, even if it isn’t at the full asking price.

#7: The Listing Has Received Little Buyer Interest

Limited activity can be another sign that you may have room to negotiate.

Your agent may be able to determine whether the home has received offers, how busy its open houses have been and whether other buyers are actively considering it.

Signs of limited interest can include:

  • Few showings

  • Repeated open houses

  • No offers after several weeks

  • Frequent listing updates

  • New incentives or concessions

  • Language suggesting the seller is motivated

If there are no competing offers, you may have more time to complete inspections, evaluate the property and negotiate without the pressure of a bidding war.

What Can You Negotiate When Buying a Home?

A lower purchase price may be the first thing that comes to mind, but it isn’t your only option.

Depending on the property, seller and local market, you may be able to negotiate:

  • Closing costs

  • A mortgage rate buydown

  • Your preferred closing date

  • Additional time to complete inspections

  • The inclusion of appliances or furnishings

  • More flexibility with contingencies

  • Credits for repairs or improvements

Use Your Leverage Without Losing the Home

Having leverage doesn’t mean submitting an extremely low offer or making unreasonable demands.

A seller may be willing to negotiate, but they still want to feel that the offer reflects the value of their home. Push too aggressively and they may reject the offer or become less willing to work with you.

The goal is to use market data and the seller’s circumstances to build a strong, reasonable offer.

Before deciding what to negotiate, consider:

  1. How the asking price compares with recent sales

  2. How long the home has been available

  3. Whether the seller has already reduced the price

  4. The property’s condition

  5. Whether other buyers are interested

  6. Which terms appear most important to the seller

  7. Which concessions would provide the most financial value to you

Sometimes, a closing-cost credit or mortgage rate buydown will help you more than a small price reduction. Your agent and lender can help you compare the numbers.

Is This a Good Time to Buy?

Redfin Senior Economist Asad Khan says the current market may create an opportunity for buyers and sellers to meet in the middle:

“Buyers are dropping out faster than sellers, giving the buyers who remain more options and more negotiating power. At the same time, uncertainty around whether the Fed will hike rates–and this summer’s rising mortgage rates–are keeping many would-be buyers on the sidelines. That makes the stretch between now and Labor Day a potential sweet spot for people who need to move: Buyers have leverage, while motivated sellers may be willing to negotiate before the early-fall rush brings some buyers back to the market. This could be the best chance for buyers and sellers to meet in the middle.”

That doesn’t mean every home is a bargain or that every local market favors buyers. A well-priced home in a popular neighborhood can still receive multiple offers.

But if you are financially prepared to buy, today’s slower demand may give you something valuable: choices.

Rather than trying to perfectly time home prices or mortgage rates, focus on whether you can find the right home, afford the monthly payment and negotiate terms that make the purchase work for you.