Content Drop – 2026-09-18

Listing Highlight: Multi-photo Collage Template

🎯 How To

1. Open and Customize the template: Listing Highlight: Multi-photo Collage Template

   • Customize the template and add your own photos, text, or design elements to match your brand and style.

   • Pro tip: Make sure the visual elements flow smoothly from one side to the next so the full carousel feels connected when people swipe.

2. Download slides from Canva and upload to social.

   • Download your final design from Canva as a high-quality PNG.

   • Open a new Canva file sized 1080 x 1350 px using the 4:5 ratio.

   • Go to the Apps section in Canva and search for: Image Splitter

   • Upload your long horizontal design into the Image Splitter app.

   • Split it into 7 slides.

     Select: split into 7 vertical parts

   • Canva will generate each section as a separate image. Add each image to its own page in your new 1080 x 1350 file in the correct order.

   • Once everything looks right, download your carousel as a PNG or JPG file.

   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

3. Publish on social.

Open House: “I Know What You Should Do the Second the [TEAM NAME] Game Is Over…”

🎯 How To

1. Open and Customize the template: “I know what you should do the second the [GAME] game is over…”

   • Customize the template by updating the [TEAM NAME] placeholder to a specific sports team whose upcoming game local fans will be watching .

   • Add your own photos (a specific sports theme for slide 1 and an image of a living room shot from a seller’s listing for slide 2).

   • Then change the time and location for your open house on the second slide.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

2. Download slides from Canva and upload to social.

   • Download the slides from your Canva template as a PNG or JPEG file.

   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

3. Copy and paste the CAPTION below (edit as needed!).

   • Once the [Eagles beat the ( ) on Sunday], come to my open house in [insert address] so you can see the couch you could be sitting on by Week 4.

4. Publish on social.

Best Week to Buy a Home in 2026

1. Go to Realtor.com’s “The Best Time to Buy a Home …” report and scroll to the bottom for the data chart listing the best week for each of the 50 largest metro areas.

2. Open and customize the template: Best Week to Buy a Home in 2026.

   • Customize the template by adding your logo at the bottom of slides 2 and 3.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

   • Add Slide 4: Of course these are national stats and don’t necessarily apply to [market].

     Instructions Find you best week to buy a home

3. Download slides from Canva and upload to social.

   • Download the slides from your Canva template as a PNG or JPEG file.

   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

4. Copy and paste the CAPTION below (edit as needed).

   • If buying a home is on your radar this year, you may want to circle next week..

     Realtor.com just named September 27 through October 3 the best week of 2026 to buy a home, based on national seasonal trends.

     Buyers shopping that week could see up to 31.9% more active listings than they did at the beginning of the year, plus savings of around $14,000 on a median-priced home compared to the summer peak.

     More options. Potentially better prices. And a little more leverage than buyers typically have during the busier summer months.

     Of course, this is national data. The best time to buy depends heavily on our local market, your budget and what you’re looking for.

5. Publish on social.

Your (Insert Market) Fall Real Estate Guide / Your (Insert Market) Pumpkin Spice Latte Guide

🎯 How To

1. Open and Customize the template: Your (Insert Market) Pumpkin Spice Latte Guide

   • Customize the cover page by updating the [MARKET] placeholder with your city, area, or neighborhood so the post feels local and relevant.

   • On the following slides, customize by adding the names of specific businesses in your neighborhood and the names of the drink you’re highlighting. Insert images of your own if you have them and want to showcase a local business’s artistry.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

2. Download slides from Canva and upload to social.

   • Download the slides from your Canva template as a PNG or JPEG file.

   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

3. Copy and paste the CAPTION below (edit as needed!).

   • I know the pumpkin spice trend is played out but I actually like the flavor. Here are my go-to’s here in [insert market].

4. Publish on social.

Hyperlocal/Business Breaking News Template (Static Post)

🎯 How To

1. Open and Customize the template: Hyperlocal/Business Breaking News Template (Static Post)

   • We have provided template options you can use, either for a new business opening in your local area or for a local development update.

   • Be sure to update all necessary placeholders like the [CITY], [NEIGHBORHOOD], [BUSINESS NAME], [SOURCE], [PROJECT NAME], and any other local details so the post feels accurate, relevant, and specific to your market.

   • For the visual, use a local image, storefront rendering, business logo if allowed, map screenshot, or a generic illustrated placeholder in the circle.

   • If you’re not sure what local updates to feature, you can use the Hyperlocal Content AI Tool at hyperlocalcontent.ai to find local news, new stores opening, development updates, and other market-specific stories worth posting about. Then, generate a script to record a green screen or fill in the carousel template for a static post.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

2. Download slides from Canva and upload to social.

   • Download the slides from your Canva template as a PNG or JPEG file.

   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

3. Publish on social.

The Summer Housing Market Is Officially Over: Here’s What That Means if You’re Buying or Selling in [CITY] This Fall.

🎯 How To

1. Open and Customize the template: “The Summer Housing Market is Officially Over…”

   • Customize slides by adding your logo to the bottom center of each slide (in placeholder).

   • Customize the CAPTION by inserting your city/neighborhood in place of the [Your Market] placeholder.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a carousel, using it as a reel, or posting it on TikTok.

2. Download slides from Canva and upload to social.

   • Download the slides from your Canva template as a PNG or JPEG file.

   • Upload on Instagram, Facebook, LinkedIn, or wherever you are most active.

3. Copy and paste the CAPTION below (edit as needed!).

   • The summer housing market is offically over. But what that means for buyers and sellers depends on where you live.

   • Here’s what you need to know if you’re looking to buy or sell a home this fall in [Your Market].

4. Publish on social.

“Date the Rate, Marry the House” IG Trend

🎯 How To

1. Open and Customize the template: “Date the Rate, Marry the House”

   • Option to change the background photo or text to match your brand.

   • On the following pages, you will notice there are different size options depending on how you want to use the template, whether you are posting it as a static post, using it as a reel, or posting it on TikTok.

2. Copy and paste the CAPTION below (edit as needed!).

   • This was always one of my least favorite real estate catchphrases.

     Not because refinancing is a bad strategy. I’d love for my buyers to be able to refinance into a lower rate down the road.

     My problem with the phrase is that it makes that sound inevitable.

     Buy the house now. Rates will come down. Refinance later. Problem solved.

     I’m never going to tell a client to make one of the biggest financial decisions of their life based on something none of us can predict.

     I’d rather talk about the payment you’re signing up for TODAY.

     Can you comfortably afford it?

     Do you have enough cash left after closing?

     How long do you realistically plan to own the home?

     Does buying still make sense for you if rates don’t come down anytime soon?

     If the answers make sense at today’s rate, then we can talk about buying.

     And if you get the opportunity to refinance later? Great. That’s upside.

     It shouldn’t be the assumption that makes the purchase work in the first place.

     So if your agent is saying, “date the rate, marry the house,” roll your eyes at them and then call me.

3. Publish on social.